Brand Identity
Get Prepared! The 2011 BSA Brand Identity Pieces are Here!
The National Council has unveiled the new theme for the Boy Scouts of America—Prepared. For Life.™ Brand identity is one of the Boy Scouts of America's most valuable assets. Its value increases when used properly and consistently in identifying the organization. By providing uniformity wherever visual identification occurs, the corporate identity projects the quality of program and professionalism that the Boy Scouts has come to represent.
Resources
Brand Identity Guide
Current Logos